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Leveraging Responsible Gambling to Advance Sustainable Development Goals in Africa

Across Africa, the rapid expansion of the gambling industry has produced significant public health, economic, and social challenges. Gamble Alert exists to confront these challenges, positioning us as a critical actor for regulators and development partners.

🌍 SDG-Aligned Problem Statements

and Gamble Alert's Strategic Response

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SDG 1 – No Poverty

Sustainable Development Goal 1

The Problem

Gambling harms contribute to financial destitution, debt, and household poverty. In some African communities, gambling is both a response to poverty and a driver of deeper economic distress. Money intended for essential household needs is often diverted to gambling, worsening absolute and relative poverty.

Gamble Alert's Response

  • Financial Harm Prevention Programs: Community trainings on budgeting, risk recognition, and early intervention.
  • Helpline & Support Services: Counselling and case management for individuals experiencing gambling-induced financial crises.
  • Evidence-based Advocacy: Advising regulators on policies that protect vulnerable, low-income consumers.
  • Public Awareness Campaigns: Reducing the normalization of gambling as a poverty-escape mechanism.

Gamble Alert's Cross-Cutting Strengths

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Africa's Leading Problem Gambling Helpline8,000–12,000 calls annually

  • Blends teletherapy, psychological support, family counselling, and crisis response.
  • Generates real-time data on emerging risks and community needs.
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Multidisciplinary Expertise

  • Psychology, public health, community engagement, data analytics, and regulatory advisory.
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Strong Government & Industry Relationships

  • Trusted by major gaming operators, state regulators, and cross-border partners
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Evidence-Based Research Capability

  • Field studies (including the Alimosho underage gambling research), evaluation reports, and RG impact assessments.
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Prevention–Research–Treatment Model

  • A complete ecosystem of services aligned with global public health standards.
Here to help

More than just Gamble Alert

Our dedicated team of professionals works tirelessly to provide counseling, rehabilitation and other network of support.

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