Gambling, an activity as old as human society itself, has been a part of Nigerian culture for
generations. People have long placed wagers on the outcomes of future events, seeking
excitement, socialization, and the possibility of financial gain. For most, gambling is an
enjoyable form of leisure, with losses viewed simply as the price of entertainment, much like
purchasing tickets for a movie or football match.
Over the years, gambling has evolved into various forms, now commonly referred to as betting
and lottery by a wide range of the population. However, as Nigeria’s gambling industry has
rapidly expanded since its partial legalization in the late 1990s, so too have the associated risks
and challenges.
A 2021 paper on the Overview of gambling in Nigeria by a Consultant Psychiatrist and Senior
Lecturer at the Imo State University, Owerri, Chinyere Aguocha et al, revealed that 36% of adult
respondents had engaged in gambling, with over half of these individuals gambling daily. More
alarmingly, about 57.2% of school-age children reported gambling at least once in their lifetime,
despite legal age restrictions. Young adults, particularly males, are increasingly vulnerable to
gambling addiction, with reports of university students using their school fees to place bets.
The proliferation of online sports betting, lotteries, and slot machines has increased accessibility,
leading to rising addiction rates. Financial devastation, family conflicts, mental health issues, and
even crime are common consequences. The Nigerian context, with high unemployment and
economic hardships, makes the allure of potential winnings particularly potent, exacerbating the
risks of problem gambling.
Responsible gambling promotes a balanced approach to betting as entertainment rather than a
means of income, minimizing associated harms. In Nigeria’s rapidly expanding betting industry,
Gamble Alert stands as a crucial advocate for responsible practices. This independent non-profit
organization, led by experts from various sectors, is dedicated to preventing gambling harm and
providing treatment services for those affected.
The organization’s mission is encapsulated in its commitment to creating “a safe haven for
individuals harmed by their own gambling or their important others’ gambling to find solace and
rediscover their strength.” This holistic approach addresses not only the gamblers themselves but
also the often-overlooked impact on their loved ones. Gamble Alert’s multifaceted strategy
involves several key initiatives tailored to the Nigerian context. The Advocacy School Tour, a
flagship program, has reached over 23,000 secondary school students across southwestern
Nigeria. This initiative focuses on sensitizing young people to the dangers of underage gambling
through discussions and educational materials.
The organization also organizes community events such as the Responsible Gaming Walk,
promoting awareness and responsible gambling practices among families and community
members. Additionally, Gamble Alert offers free gambling therapy, providing practical advice
and emotional support to those affected by problem gambling.
Recognizing the link between mental health and gambling addiction, Gamble Alert hosts
“Conversation Cafés.” These gatherings provide a judgment-free space for open discussions
about mental health, stress management, and access to clinical assistance if needed. Furthermore,
Gamble Alert has launched a Financial Literacy Campaign titled “Winning With Your Wallet,”
targeted at youths and young adults to equip them with the knowledge and skills to make
informed financial decisions and avoid the pitfalls of compulsive gambling. Expanding their
reach to young adults entering the workforce, Gamble Alert initiated the “Be Aware Advocacy”
program, specifically targeting National Youth Service Corps (NYSC) members in Oyo State.
This initiative aims to educate and empower these young individuals about responsible gambling
practices, ensuring they are well-informed as they begin their careers and navigate financial
independence.
Gamble Alert’s impact is evident in the testimonials of those it has helped. Dahud, a beneficiary,
shares, “With the help of Gamble Alert through counseling, and the guidance of experienced
professionals, I began my journey toward recovery. The process was not easy, but it was worth
it.” Another touching testimony comes from Abiodun, who was on the brink of suicide due to
gambling addiction. He recounts, “I was at the verge of committing suicide but I summoned the
last ounce of courage I had and reached out to Gamble Alert. They offered me a lifeline of hope,
saved me from the grip of addiction and despair. With their support, I was able to rediscover my
passion, nurture my talent and function well in the society again.”
As gambling continues to evolve in Nigeria, particularly with the rise of online platforms,
Gamble Alert’s role becomes increasingly crucial. By combining prevention, intervention,
treatment, and research, the organization is setting a new standard for responsible gambling
advocacy in the country.
The challenges ahead are significant, but Gamble Alert’s comprehensive approach and dedication
to creating a society free from gambling addiction offer hope. With problem gambling rates
estimated between 1-8% and 10-15% at risk, Gamble Alert’s multifaceted approach plays a
crucial role in mitigating negative impacts.
By fostering a culture of responsible gambling, Gamble Alert not only helps individuals and
families affected by addiction but also contributes to creating a more sustainable and ethical
gambling industry in Nigeria.